My little shop's been in business for just over three years now, and over that time, the look and feel has been slowly changing. I started off with a really rustic vibe - and don't get me wrong, while I still LOVE everything rustic, always, by amber has been evolving, both as a brand, and personally. This past year has brought about significant changes in my life - I became a first time mom to the most incredible little man. But if there's one thing I can say about motherhood - it that it's anything but glamorous. Most days my hair is tied up in a bun, I have no makeup on, and I live in yoga pants. Needless to say, I have been really feeling the itch for a little mini makeover. Logan is turning one next month (cue tears), and I'm feeling all kinds of emotions as we enter this next phase. And since I'm way too busy chasing him around to put on mascara or style my hair most days, the change comes in the form of a new look and feel for always, by amber! I believe the new look better reflects not only how the shop has grown over the years, but where I'd like to continue to take it.
So where did the inspiration for the new look come from? If you've been following along, you may have noticed that I've REALLY been enjoying working with watercolours over the past little while. I have also REALLY been digging grey and blush everything, it's such a pretty combination. A few weeks back I was commissioned to create a grey baby shower guest book with light pink and white flowers. I came across some beautiful watercolour florals and absolutely fell in love. And from there, I knew exactly how I wanted always, by amber to look. And while the name remains the same (still creating pieces that will last, always, and forever), I feel like this is more me. I would also like to start branching out to other events, not just weddings (though they are still my number one!), baby and bridal showers, so the new tagline is also more encompassing to all events and special events.
So without further a due, let's check out the brand new always, by amber, shall we?!
OLD BRAND (rustic feel, wordy)
NEW BRAND: (elegant, timeless, pretty)
I'm super excited to share this with you - I feel reinvigorated by this little face lift, and can't wait to share some new and exciting ideas over the coming months! What do you think?!